A bold brand, Citroën adds a lively modern take on the general automobile industry with a variety of cars thanks to their unique design creating wellness through comfort and advanced technology. A signature to be found across the Citroën Advanced Comfort program, aiming at reinforcing modern and global comfort.
At the Paris 2016 Motor show, Citroën will accelerate its positioning implementation, and provide further evidence of the brand's promise: “Be Different, Feel Good” a state of mind which is illustrated with a bright and colorful booth, built around “La Maison Citroën”, foreshadowing new concepts for outlets. With its unique morphology, potential for customization and new comfort, the world premiere of the new C3 will be presented on the booth. In addition, two new concept cars will be exhibited as world premieres. The first one will shake up the codes of design and comfort in high-end vehicles demonstrating Citroën’s ability to state its position in this industry. The second one will be the beginning of a new adventure for Citroën in WRC. These innovations will be presented with latest updates in the following ranges : E-Mehari, SpaceTourer and the new C4 Picasso
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