The DS brand, officially born on 1 June 2014, has achieved its ambition of embodying the French know-how of luxury. Strengthened by its exceptional heritage and energised with a Spirit of Avant-Garde, DS immortalises the qualities of innovation and distinctiveness of the 1955 DS.
Created for customers who look to express their personality, the DS range includes New DS 3, New DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 4S, DS 5, DS 5LS and DS 6. It offers cars that distinguish themselves by: remarkable styling, refinement in even the smallest details, lavish materials and technology. Unveiled in 2016, the unique DS E-TENSE with is energy and performance, embodies the future of the brand.
Sold in Europe via DS Stores or DS Salons (dedicated areas within Citroën dealerships), DS benefits from a special network of dealerships in China. DS is also, for its customers, a brand experience which extends beyond products, by offering exclusive and premium services, particularly through the club DS PRIVILÈGE.